The design of the red wine gift box should also be combined with the psychology of consumers. The packaging styles and styles required by different consumer psychology are also factors that should be considered in the design of the red wine gift box.
1. Realistic psychology: The main consumer psychology characteristic of most consumers in the consumption process is realistic psychology, paying attention to the actual utility of the goods, hoping that the goods are convenient to use, cheap and good, and do not deliberately pursue beautiful appearance and novel style. Consumer groups with realistic psychology are mainly mature consumers, working class, housewives, and elderly consumer groups.
2. The psychology of seeking beauty: Consumers who have a certain degree of affordability generally have a psychology of seeking beauty. They pay attention to the product’s own shape and external packaging, and pay more attention to the artistic value of the product. Consumer groups with a beauty-seeking mentality are mainly young people and intellectuals, and women in this group account for 75.3%. In terms of product categories, more attention should be paid to the packaging of jewelry, cosmetics, clothing, handicrafts and gifts The manifestation of aesthetic value psychology.
3. Herd mentality: Consumers of herd mentality are willing to cater to popular trends or imitate the style of celebrities. This type of consumer group spans a large age group, because various media vigorously promote fashion and celebrities to promote the formation of this psychological behavior . To this end, packaging design should grasp popular trends, or directly introduce product image spokespersons that are popular among consumers, so as to increase the trustworthiness of products.
4. Name-seeking psychology: No matter what kind of consumer group, there is a certain psychology of name-seeking, which emphasizes the brand of goods, and has a sense of trust and loyalty to well-known brands. When economic conditions permit, even insist on subscribing regardless of the high price of the product. Therefore, the establishment of a good brand image in packaging design is the key to the success of product sales.
